This paper explores the suitability and significance of inter-organisational collaboration on inbound marketing for educational tourism through looking into literatures by case studies of various destinations. It also investigates pros and cons of inter-organisational collaboration toward inbound marketing aiming at the increase of international students. Primary benefits of inter-organisational collaboration are the advancement of efficiency, effectiveness and productivity, risk and cost sharing, learning from collaborators, and access to new resources. However, the difficulty of consensus among collaborators and the decline of control as well as flexibility are notable demerits. It is also found that there are education and tourism factors as motivation of study destination choice and also educational tourism has profound economic contribution to both education and tourism industries. Therefore it is suggested that inter-organisational collaboration is a sensible strategy for educational tourism inbound marketing to some extent but it is inevitably with tolerance of the cons.