旅行先へのリピーターに関する研究
- 旅行先への愛着形成に関する理論的考察-
大方 優子
A Study of repeat-tourists
- A theoretical analysis of destination attachments -
by
Yuko OKATA

In the field of destination marketing, the importance of repeat-tourists has been pointed out recently. The past study showed that when tourists develop strong attachments to destinations, they are likely to revisit there. This study examined how tourists develop attachments to specific destinations. Based on the related studies about attachments to places, brands, and people, some variables were identified as antecedents of developmental process of destination attachments. The identified variables were relationship with locals, activity involvement in a destination, familiarity with a destination, trust in a destination, tourists’ positive emotion, strong satisfaction with a destination, and sympathy and complement with a destination. The study also indicated that personal characteristics and social-situational factors moderate the developmental processes. The implications of the study were discussed in the conclusion.

Key Words: Destination attachment, Repeat-tourists, Tourist behavior, Destination marketing